When it comes to private label products in Serbia, what is the consumer attitude? And what are private-label products? 

Private label products are store brands owned by retailers and sold under their brand name. The general perception of private label products is that they are alternatives to traditional brands, offering good enough quality and lower prices. 

GfK Serbia's research Shopper 360, the most relevant study on the market and consumers in Serbia, provides insights into trends and the share of private label products in total retail sales in Serbia for 2022-23.

 In Serbia today, where traditional brands and branded products have a strong presence in the market and the loyalty of a significant portion of consumers, the increasing popularity of private label products in the overall turnover of retailers is evident, and so is the awareness of their quality and advantages. While it may initially seem that LIDL's presence in the domestic market has contributed the most to this improvement, the GfK Shopper 360 study indicates a positive trend in all formats and retail chains. Furthermore, with consumer education and the advancement of private-label offerings, further changes in the perception of private-label products are expected. 

According to the Shopper 360 study, the general perception among consumers is that private-label products are generally less visible and less accessible regarding their positioning within the category they belong to. 

And so, how to proceed? 

It is clear, therefore, that the developmental path of private label products still has segments and challenges, and there is room for improving awareness, visibility, and exposure of private label products. 

A simple, functional, and highly effective way is the INPUT parasite shelf

https://www.input.rs/en/proizvod/parazit-polica

Based on its comprehensive experience, working with numerous retailers, and extensive knowledge of retail needs, INPUT offers a solution enabling your private label offering to be displayed on the side of the central shelf where your private brand is placed. This shelf is an excellent way to highlight the most essential products from your assortment within your space. 

Contact us at https://www.input.ba/en/kontakt  for information, ideas, solutions, and advice that will improve the sales of your private-label products, and explore the equipment options for your retail store at https://www.input.ba