We all have our favorite supermarkets and shops where we buy groceries and everyday products. What's the X factor that makes us, even on a subconscious level, prefer some stores over others?  

Intuitively, it's easy to conclude that basic things like clarity, store organization, product selection, and so on play a role. However, it's important not to forget that it's a complex process with a range of sophisticated factors. Today's consumers, exposed to easily available information, rapid changes, and trends, have become highly aware and agile when it comes to finding the right offer and the desired level of service. Shopping is done with a plan, with a clear idea of the benefits and advantages to be gained.  

GfK Agency conducts market research in Serbia, precisely determining the factors that influence consumers' choice and return to specific retail stores. The findings of the research are published in the Shopper 360° study and provide valuable knowledge and opportunities for improving business and enhancing the reputation of retail chains for both the retail industry and its participants.  

We present to you all 52 criteria that make customers return to specific retail stores. We are pleased to highlight that INPUT can influence and improve aspects of retail business in 6 out of the top 10 most important criteria.  

It's easy to see that it's a multifactorial, complex mechanism that becomes even more complicated when you consider the offerings in the market and the fierce competition among retailers who are seriously racing in this field, making the competition sharper.  

Among the factors mentioned, here are the ones where you can rely on Input's expertise:   

• Easy orientation  
• Fresh fruit and vegetables  
• Clearly marked prices  
• Easy to find products on shelves 
• Appealing presentation of goods 

• Special offers clearly marked 
• Short/no waiting time at the checkout  
• Appealing store design 
• Pleasant atmosphere 
• Fresh baked products 
• Attractive loyalty program  
• Spacious store design  
• Minimizing negative environmental impact  
• Brings innovations to customer services  

For each of these factors, with Input, you will receive not only suitable products, solutions, or projects but also the knowledge and experience that we will share with you to achieve maximum results in your store. Especially when it comes to designing solutions for retail spaces or important areas such as fruits and vegetables - https://input.rs/proizvod/sekcije-za-izlaganje-voca-i-povrca   

Customers value easy navigation and the easy identification of promotional and regular prices. With our DIGITAL SIGNAGE solution, your messages will be at the point of sale within seconds after production. All you need to do is upload it to the cloud, and customers will already see your happy hour promotion or special offer that you set up for Sunday on Friday. This system eliminates the need for paper, setting up ads, and the time required for printing solutions. Check it out - https://input.rs/proizvod/digital-signage.  

At INPUT, we believe in meeting the specific needs of our clients, considering all the important factors, starting with yours and your customers' needs. We take into account variables from shopping habits to the local situation to define the right combination of equipment and the perfect space for your stores.